Sony: Xperia Play tidak akan seperti N-Gage

Yap, saya sempat nyoba Xperia Play

“Because it [N-Gage] wasn’t a smartphone, and it wasn’t a phone first.”

Karena N-Gage bukan smartphone dan tidak mendahulukan fungsinya sebagai handphone. Itulah alasan kenapa N-Gage gagal menurut Dom Neil-Dwyer dari Sony-Ericsson. Sedikit Lebih lengkapnya, after the break.

Mengutip sebagian wawancara Sony-Ericsson dengan Gamasutra:

“As you can see from the design of [Xperia Play], when you hold it in portrait it’s a smartphone. It’s not a game device that you can make some phone calls on, it’s a smartphone. When you’ve got the game keys hidden and you’re just holding it like that, people wouldn’t know what it is, but obviously when you pop it open it’s a great gaming device.

“The people that are going to be buying this are looking for something new. There’s just a sea of touchscreen devices out there and they’re looking for something cool. So that’s the type of consumer that we’re looking for. I bumped into someone here at E3 that had one and they’re exactly the type of person we’re targeting, which is a very cool, young person that wants something different, right? And that’s basically our target audience.”

Yah intinya mereka bilang Xperia Play adalah sebuah smartphone dengan fitur gaming yang hebat dan bukan sebaliknya. Dan mereka menargetkan Xperia Play untuk kalangan “cool, young person”.

Cool person, huh? Berarti saya nggak masuk target penjualan mereka dong!


Sumber: via

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